Hello Paper & Co. is an online shop curating a beautiful selection of paper goods, printed art, and pretty party pieces.
This comprehensive branding and web design project included a custom logo design, brand styling, and an e-commerce website to match. Pretty elements were woven into the design and helped to bring the spirit of the shop to life in the logo and branding materials.
Graphic Design, Web Design
Brand Development, Logo Design, Custom E-commerce Website Development & Design, Social Media Design, Product Photography
BRAND DEVELOPMENT & LOGO DESIGN
To suit the happy and pretty feel of the brand, a combination of script and sans-serif fonts were featured in the logo design; feminine touches and a pink colour scheme were carried throughout the branding elements.
Main Logo Design
Brand Guidelines Board
Business Cards & Marketing Collateral
E-COMMERCE WEBSITE DESIGN
Following the established brand styling, the e-commerce website included important features such as online payment processing, customer account and wish list creation, contact and information pages, social media integration, and live chat.
Filterable Product Search
Social Media Integration & Sharing
Email Newsletter Signup Integration
The home page featured a full-width informational slider promoting recent products and shop updates.
Quick links to key pages, a product reviews slider, an email signup link, and social media promotion were included in the footer section to direct customers and visitors around the website.
A filterable search sidebar made it simple to locate a particular item or narrow down available products according to colour, price, dimensions, gift purposes, etc.
Product page design was kept simple and included a product description, pricing options, and a tab containing more details, shipping information, and reviews. Related products were also cross-promoted to encourage further shopping and suggest complementary products.
CART & CHECKOUT
All products were collected in a “cart” from which customers could edit and adjust their selections and quantities as well as receive an estimated total prior to checking out with their purchase.
Customers could save their favourite products to an account wishlist for later browsing and purchasing. Lists could also be shared via social media or email with others.
F.A.Q.s were answered in an accordion-style format for a clean and easy-to-navigate layout that customers could use to find the answers to questions they may have before contacting the shop.
A quick contact form and contact information was provided on the contact page along with quick links to all the shop’s social media accounts.