The Pretty Files is a lifestyle blog that curates fashion, entertaining, baking, and DIY ideas with a feminine, “pretty” twist.
This comprehensive branding and web design project included a custom logo design, brand styling, and a custom blog to match. A modern and minimal approach was taken that combined bold design with a clean colour palette to suit this modern lifestyle blog.
BRAND DEVELOPMENT & LOGO DESIGN
The overall brand implemented sans-serif fonts, a feminine colour palette, and simple styling to create a current, yet sophisticated, look.
Main Logo Design
Brand Guidelines Board
CUSTOM BLOG DESIGN
Inspired by the brand styling, the blog design reflected the modern, feminine feel with bold elements and a clean style. Social sharing features, newsletter integration, and recipe printing encouraged reader interaction while a responsive design made it easy to read the blog on any device.
Social Media Integration
Cohesive Brand Experience