THE PRETTY FILES
The Pretty Files is a lifestyle blog that curates fashion, entertaining, baking, and DIY ideas with a feminine, “pretty” twist.
This comprehensive branding and web design project included a custom logo design, brand styling, and a custom blog to match. A modern and minimal approach was taken that combined bold design with a clean colour palette to suit this modern lifestyle blog.
BRAND DEVELOPMENT & LOGO DESIGN
The overall brand implemented sans-serif fonts, a feminine colour palette, and simple styling to create a current, yet sophisticated, look.
FEATURES
Main Logo Design
Submarks Design
Brand Guidelines Board
PALETTE
FONTS
INSPIRATION
LOGO
BRAND MARKS
CUSTOM BLOG DESIGN
Inspired by the brand styling, the blog design reflected the modern, feminine feel with bold elements and a clean style. Social sharing features, newsletter integration, and recipe printing encouraged reader interaction while a responsive design made it easy to read the blog on any device.
FEATURES
Responsive Design
Email Integration
Social Media Integration
Cohesive Brand Experience
